Quality Information Services and Dietary Advice
for Personalized Nutrition in Europe
Consumers want to have healthier, more sustainable diets, and personalised diet/lifestyle advice has been shown to effect behavioural change. Current nutrition and health services are numerous but fragmented and often not science-based (commercial), therefore end users find it difficult to discern their quality, resulting in low trust and uptake. Dietary apps currently focus on calorie counting rather than providing personalised dietary recommendations, which could enable greater adherence.
Quisper will be designed as a service platform that will create the opportunity for organisations to set-up personalised nutrition services (B2B), and further development of a personalized nutritional advice app (to be linked to QSP in 2019) will allow more accurate assessment of diet quality and targeted dietary advice to EU citizens (B2C). Both approaches are based on sound scientific principles and validated knowledge rules (via validation by an independent Scientific Advisory Board).