EIT Food Quisper’s mission is to catalyse transformation of the food system and meet effectively global demands of present and future generations by building, managing and empowering a sustainable and trusted multi-stakeholder community with the consumer at its centre.
Quisper aims to deliver a digital platform, as a basis for personalised nutrition services in Europe, managed through a non-profit organisation. Quisper services are designed for ICT and healthcare providers, societal organisations, government healthcare services, and individuals providing personalised nutrition advice. The work includes: (1) programming a fully-fledged online digital service based on the QuaLiFY prototype (Quisper Server Platform, QSP); (2) further development and integration of the eNutri App for personalised food recommendations; (3) set-up of the operational structure (data management, scientific advisory board, communication and marketing functions, Quisper management and governance structures); and (4) active engagement with potential partners, suppliers and end-users.
Consumers want to have healthier, more sustainable diets, and personalised diet/lifestyle advice has been shown to effect behavioural change. Current nutrition and health services are numerous but fragmented and often not science-based (commercial), therefore end users find it difficult to discern their quality, resulting in low trust and uptake. Dietary apps currently focus on calorie counting rather than providing personalised dietary recommendations, which could enable greater adherence.
Quisper will be designed as a service platform that will create the opportunity for organisations to set-up personalised nutrition services (B2B), and further development of a personalized nutritional advice app (to be linked to QSP in 2019) will allow more accurate assessment of diet quality and targeted dietary advice to EU citizens (B2C). Both approaches are based on sound scientific principles and validated knowledge rules (via validation by an independent Scientific Advisory Board).
The business case
Quisper will allow developers (B2B) the opportunity to improve their personalised nutrition offerings with access to standards, data, knowledge rules, complimentary products, and a network of stakeholders/potential customers. Development and validation via Quisper will increase consumer confidence in products, and pull together previously fragmented and disparate services. Companies utilising QSP content will be charged, but this may be offset against data or apps contributed to the platform.
With numerous diverse developments, each trying to build their own logic and scientific interpretation, there is a huge risk of aggravating the confusion in nutrition and health information to consumers. In the area of personalised nutrition, Quisper will be the first of its kind to bring an independent, scientifically validated and unified structure in the nutrition and health information basis offering trustworthy and validated personalised nutrition services to consumers.
Establishing a new entity is not without risk, but the draft business models have been developed by appropriate stakeholders through the QuaLiFY project, and are therefore already in an advanced stage. The basic IT components are already in place, with both the platform and the nutrition app (e-Nutri) currently at TRL5. Attracting SMEs to integrate their products with the platform could be challenging, but several have already expressed an interest in using Quisper.